MailChimp (মেইল চিম্ব) কী ?

 Today we're going talk about mailchimp 

Mailchimp is an email marketing platform that helps you reach your audience and grow your business. Let's take a look at how it works!

Compared to the beginning of the 21st century, you’ve got plenty more ways to keep in touch with your audience. For example, social media has boomed, and podcasting has become incredibly popular. But despite all that, email marketing remains one of the best ways to engage with your audience.

Creating an email marketing list has several advantages; perhaps the biggest is that you can talk directly to people that have permitted you to do so. On top of that, you can promote any new products or services you release. Mailchimp is one of the best tools for managing email marketing campaigns. But what exactly is it, and how does it work? That’s what we’ll discuss today.

What Is Mailchimp?

Mailchimp is an email marketing platform that has been around since 2001. Since then, it has grown into one of the most popular tools for managing mail campaigns on the web. The company is headquartered in Atlanta, Georgia, and is well-known for its quirky branding and marketing campaigns.

Today, Mailchimp is owned by Intuit—which trades publicly, and bought the company for $12 billion in 2021. Mailchimp has more than two million monthly active users and over 13 million in total. The company generates well over $500 million in annual revenue.

Landing pages, website builder, ecommerce

Mailchimp has added a suite of ecommerce website tools that allow you to:

• Build and publish a website
• Set up an ecommerce store
• Accept payments online (in the US and UK only)

For people just starting out and needing a basic website, it provides a quick solution. But if you have more complicated needs, be sure to look more closely into what is provided to make sure it will meet your needs. Also consider how quickly you might outgrow Mailchimp’s ecommerce website because it can be a pain to change providers when your business takes off and is growing fast.

What is Mailchimp Used For?

Mailchimp is primarily for getting leads into your email database and then sending them broadcast messages via email and social media. (“Broadcast” refers to sending a mass message to many people at the same time.) It also has some website and ecommerce functions. Let’s look at each area in a little more detail.

Lead capture

Mailchimp allows you to create opt-in web forms to get people signed up for your email list. You can capture basic fields like first and last name, email, phone number, and address, and create custom fields to collect information specific to your type of business. You can also segment your list into different audiences.

Email broadcast

Sending many emails at once is the core feature of Mailchimp, and most of its advanced features are in support of that. Some of Mailchimp’s email features include:

• Email templates
• A/B testing (paid plans only)
• Multivariate testing (Premium plan only)
• Automated nurture campaigns
• Email reporting